Ask HN: How) Do You Measure Product Market Fit?

3 pointsbeanclap3y ago4 comments

Superhuman famously measures PMF with this question:

How disappointed would you be if you couldn't use Superhuman anymore?

> Very disappointed > Somewhat disappointed > Not disappointed

If 40% or more would be Very disappointed you're on the right track!

(Rahul adds more to the method, its pretty cool actually, link below)

My question is:

How do you go about finding PMF? How do you measure your progress?

Thanks!

https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit

4 comments

jcs873y ago

I'm on the editorial team at First Round Review, and we actually just launched a new series aiming to share more stories about how different founders went about finding PMF. Check it out here: https://review.firstround.com/airtables-path-to-product-mark...

In terms of measuring vs. optimizing, I liked this advice from Sprig founder Ryan Glasgow: https://review.firstround.com/8-product-hurdles-every-founde...

He makes a distinction between validating whether you have PMF, but recommends using a different framework, specifically the Outcome-Driven Innovation method, for discovering or finding PMF in the first place.

beanclapOP3y ago

thanks for sharing, keen to read the other stories as well!

sn0w_crash3y ago

Michael Siebel has many good videos on this

https://youtu.be/FBOLk9s9Ci4

beanclapOP3y ago

Thanks for the link!

My key question is: Do you measure it to be able to optimize it?

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