Back when I lived in NYC, I used to go to Nighthawk cinemas every once in a while for a date night. We'd pick a movie, shell out for some fancy cocktails and dinner, and enjoy the drinks and food while watching the movie. It was a great experience, really loved their menu. They even had a really smart ordering system, where you wrote your order down on a piece of paper and the servers picked them up silently so as not to disrupt the movie.

But most cinemas are just typical garbage big chain locations with way-too-loud, poorly balanced speakers, crappy food, crappy drinks, full of screaming children. Why would I go to all the trouble and expense for an experience that's just worse in every way?

I also prefer watching all content with subtitles, which makes me want to go to the cinema even less because so few showings have subtitles. Given that something like 70% of Gen Zers watch content with subtitles most of the time, I wonder how long it will take that to change?