> Juicero was an American company that designed and manufactured the Juicero Press, a fruit and vegetable juicer. The Juicero Press was a Wi-Fi connected juicer that used proprietary, single-serving packets of pre-chopped fruits and vegetables that were sold exclusively by the company by subscription. From 2014 to 2017, the San Francisco-based firm received $120 million in startup venture capital from investors.[1]

> The company attracted significant negative media attention when consumers and journalists discovered that its juice packets could be squeezed just as easily by hand as by the company's expensive machine. On September 1, 2017, the company announced that it was suspending sales of the juicer and the packets, repurchasing the juicer from its customers and searching for a buyer for the company and its intellectual property.[2][3] After its collapse, the company was described in the press as a symbol of a dysfunctional Silicon Valley culture. The Guardian wrote that Juicero was an example of "the absurd Silicon Valley startup industry that raises huge sums of money for solutions to non-problems."

https://en.wikipedia.org/wiki/Juicero

I laugh, but at the same time, I have a Nespresso machine.

Conclusion: Subscriptions work better if you sell drugs.