I guess it depends on your point of view. Deepmind as far as I am concerned is the one true success that Alphabet is funding. The work they do is truly cutting edge. They may not be good at making products out of their breakthrough research, but you can't argue they are the "beens" on the basis of that.
At some point in time they need to either release the models or release a product that leverages AI in an impressive way. When other companies start releasing more, and they dont respond for years, it means they were all hype
Their products are used internally at Google and they don't need to release anything to anyone if they feel their use of their ai gives them and advantage in their own business field.
