You include ads in the hope people will look at them, but there is no obligation to do so. Their eyes can just flick down and ignore the ad or they can configure their browser to do this automatically.

If you want money reliably you need to explicitly ask for it.

But the thing is that you're just sending me code. The thing that is executing the code (rendering the website) is software and hardware that I supposedly own. So I think it's reasonable to expect that those work in my interest and not in the interest of the website.

> it's your right to not open the website

It's also my right and in my power to open your web site on my browser, delete your ad and read what you wrote. Once your web page leaves your server and enters my computer, it's no longer yours. You are no longer in control. You cannot dictate to me what can and can't be displayed on my screen.

> The way i see it (an example) you as a user want to read a story that i wrote in my website

This is very rarely the case, though, and also the fundamental error the original article is making. The vast majority of page loads are blind link clicks. The user doesn't know what is behind it before clicking. They're trying to take a quick sample and maybe stay on the page and read something if it proves sufficiently interesting and not obnoxious compared to the thousands of otherwise identical pages with near identical content.

It is not people trying to grab your magazine to take home without paying. It's people at the magazine stand browsing through all of them trying to decide if any are worth buying. While thumbing through the covers, we don't want autoplay videos taking over our speakers and waking up our sleeping spouse, malicious JavaScript querying the OS to figure out what our hardware capabilties and settings are to fingerprint us, thumbnails of a bunch of women with E cups in tight shirts with no relation to a story trying to get us to browse through to something else. We just want to see if whatever the hell we clicked on is actually worth reading. You're automatically assuming we made that decision before loading the page.