Every single atom in my leg could want to go left in its personal capacity as an atom, but they will still go right when my brain decides to go right.
These people aren't in control. What they care about isn't a major factor to be using in decision making. One of the core principles of western law, culture and corporate organisation is to centralise control in a tiny group with extreme amounts of skin in the game.
And those people almost always bend to the incentives they are put under. Sometimes it takes a little time.
