They clearly want to be the Apple/iPhone of VR. The part that confuses me is that they can't seem to decide whether or not to make consumer VR stuff or business VR/AR stuff. They're completely different markets.
Consumers want games and apps/experiences that are fun and/or exciting (even if they're not games). Businesses want specialized apps and equipment that's suited to their industry/use cases. If you're going to make business-focused hardware like the Quest Pro you're not going to be making the highly specialized software that businesses want because that would be a waste of your time (too niche). So it would behoove Facebook to sell something like the Quest Pro with a significant markup (the "business tax" like with all things "enterprisey") instead of at or near cost like they're currently doing.
The thing that baffles me the most is how much friction they've artificially introduced in order to develop for the Oculus platform(s). Firstly, you need a Facebook account to gain access to their developer portal. This makes zero sense considering that Facebook is primarily something meant for personal use. It also means you have to give your employer your Facebook account which is... Bad. To say the least!
(Aside: You might be thinking, "just make a separate Facebook account for work" but that's actually a violation of Facebook's TOS!)
Secondly, there's ZERO information about developing custom hardware for the Oculus platform in their developer portal. In their forums/community pages there's loads of people asking questions about how to do this and no answers from Oculus/Facebook staff. Nothing!
The ability to integrate custom input devices would be a HUGE boon to business-specific solutions/use cases. Simple example: Imagine walking around a store doing inventory while wearing an AR headset... It automatically identifies the products on the shelves and estimates their counts for you but how do you enter in the real count? Hold a controller in your hand and use a virtual keyboard? That would be the peak of inefficiency.
Sure, you can pair a Bluetooth keyboard/numpad to the Oculus (I think) but a customized input device that could say, weigh some bananas and measure the temperature, light/color, sound, and levels of ethene gas would be sooooo much better! It wouldn't be too difficult to make either except for the fact that Facebook has made it impossible.
