> Why should people optimize for computer nerd prestige?
The thing I'd like to focus on isn't nerd prestige, but good jobs, as the article was about inequality as nothing fixes social alienation and inequality more than lots of people having a good income and being part of society. These big tech companies, whatever major negatives they provide to the culture in many ways, at least employ a lot of people and give them a path to being part of that comfy middle class.
If the concern is inequality, then is a pile of great paying jobs with worse labor standards better than a few ok paying jobs with great labor standards? See where I'm going with that?
These are complex issues...I don't think I have all of the answers, but I just want to point out that there might be some tradeoffs to the good sounding things like unions and much better labor protections.