Jobs straight up dances around the question to basically say (in pretty unclear terms) “I don’t know how or want to sell OpenDoc because of my product philosophy, so we’re not gonna bother with it.”
However, instead of just bluntly stating ‘I don’t know how to sell OpenDoc’, Jobs goes on a self contradictory rant about asking his executive staff “what great things can we give our customers (why would the exec staff know)” rather than “what great tech can we sell”. They’re the same fucking question, unless you’re Steve Jobs, and decide that you can force people to work insane hours to build something that doesn’t exist and then take all the credit for it.
