I think you and the op are wrong (or maybe right?) for different reasons. Positioning it as a new category with less oil was right initially to get the thing off the ground but now it's maturing into a broader market with an installed base and that installed base has produced a ton of content, most of which is not for use as a less oil fryer, it's for use as a quick oven for when you aren't making enough of a dish for a family bigger than 4 people/aren't making something that will have leftovers for days.
The next wave of people buying these things are not going to be fryer junkies looking to cut oil, it's going to be people like me that looked at it and realized instead of waiting 20-40 minutes for my oven to heat up I could throw enough food in the air fryer to finish a dish in 7-12 minutes, which changes the dynamic of how I live my life culinarily for the better by a large margin. With the airfryer I can plan meal timing way less, have less pressure to be in the kitchen earlier, have flexibility to cook something like a roast in the oven on lower heat while polishing off fancy veg or multiple fancy veg (because the run time to cook is so low) in the air fryer, plus I save a lot on cleaning at the end because there aren't multiple big dishes to wash.
