Instead he just hung onto it, and eventually used it for his own bud delivery company, once recreational cannabis was finally legalized.
He was much happier that great three-letter domain name be used for something he loves, strong kind bud, instead of something he hates, weak piss beer.
https://bud.com/history-of-bud-com/
>In 1999 I was contacted by a lawyer Steven M. Weinberg, representing Anheuser-Busch, makers of Bud beer.
>We chatted by phone: “So, you’re a college student!”
>Actually I graduated the year before.
>He continued: “Well, how does $50,000 sound for bud.com?”
>I replied that $50k should be the interest generated by the money someone pays for bud.com. This is a three letter, actual word, dot com domain, and if I’m going to see it on every beer can you make forever, I should at least be well compensated. I remember reading that the marketing budget for Budweiser beer that quarter was $16.1 million. BUD was the company’s stock symbol.
>I wasn’t going to sell lightly, and they weren’t going to bid against themselves, so we didn’t get anywhere.
The story about his fight to register the four-letter domain name fuck.com is also hilarious:
