You're right, and I'm playing my even-more cynical self here, but the problem with this action is that they have 2 choices - change it to be like Apple's philosophy, in which case they'll get sued by Apple for using Apple's patented "a vowel occurs in every word" technology(1) or they'll change it to be NOT like Apple's, in which case it'll be different from both Apple and MS, and no one will like it or be able to figure it out since it's neither intuitive nor familiar.

(1) There is no such patent.