You have to take the good with the bad. People seem to like being social online.
I never understood it myself, was never active on anything but IRC. But ActivityPub seems truly magic when it comes to promoting communication across boundaries such as corporations and software stacks, so I jumped on it back in 2017 and loved seeing it blow up in 2022.
There are clearly a lot of very nice, and very normal, people on there who just love the concept of microblogging. Who am I, or you, to stand in their way? And why should they depend on one corporation to communicate when they can take it into their own hands?
It's really a very natural progression, just like we have many ISPs, phone companies, or anything else in society.