> Pam Moore, who has 350,000 followers on the platform, said she tells people struggling to start building a brand on LinkedIn to use a strategy she has termed “OPC,” an acronym for “other people’s content.”
The typical influencer shtick is "other people's X". Other people's money (real estate/investor), other people's content (influencer), etc.
It is a common reminder that there are no unique messages, only messengers.
The comparison of would you rather have 1000 engaged followers or 100,000 unengaged followers tends to have some truth to one's potential to make millions.
Those with the latter have a hard time monetizing in the first place and why you see the same names in vanity articles distorting the reality that anyone can do it by sharing their thoughts online.
