I talk to the AI as if I would interview an expert on a subject matter.
This usually gives a good starting point for an article, if the subject is general enough, and not too new.
It's also good at structuring and rewriting texts. If you already have all the correct data, you can use it to write an outline or something like that.
The problems I saw were that it can't follow a coherent thought for more than a few paragraphs, and the writing style is generally a bit boring.
Also, the system uses sampling of results to sound more interesting and to prevent overfitting, it happens regularly that it tells you crap. One time you get a good answer, then you change one word in your prompt and the results isn't accurate anymore.
But I worked for years as a developer, so I usually notice when things are off, and I also fact check manually with Google when I want to be sure.