> Japan is uniquely trying to make this thing work
You have conflated Toyota with Japan there. Even in a society dominated by it's megacorps, they are not necessarily the same thing. After all, Nissan brought us the first mass market EV (and yes, they promptly punted on their first mover advantage).
> Anywhere else on the planet: sure, this might be another way for big fossil to push for relevancy, but in Japan's case, hydrogen would be something that they can produce themselves, literally freeing them from fossil fuel dependency,
Any domestic production of hydrogen in Japan would have to be via water electrolysis with electricity, since they have basically no natural gas production. Since that's the case, why not just use the electricity directly and not pay the 40-50% penalty of electrolysis?
> The very idea of "my car needs to go 300 miles on one charge/tank" just isn't a thing there.
> Hydrogen, despite this article's claim, is actually perfect for Japan.
The first statement contradicts the second, because one of the benefits of hydrogen over batteries is that range isn't much of an issue and refueling is fast. That's why the only place it might be viable in ground transport is in long haul trucking in the US.
In Japan, a 200 mile EV would probably be more than sufficient, even for longer trips, for exactly the reason you state.