1. That particular approaches don't work is irrelevant. TFA focuses on a particular Japanese policy, which may or may not be misguided. The article is light on discussion, but let's take it at face value. Should we say wind+solar is stupid because Germany is currently in an energy mess? I don't think so.
2. I don't think it's dumb at all to experiment with various synthetic fuels via fossil fuels initially. With both hydrogen and battery storage, the real devil is in the details, in particular in seasonal storage. If we can make battery, or hydrogen, or ammonia economies work, then we know how to produce things, and thanks to cheap intermittent renewables we can do it. Frankly, efficiency hardly matters at this point. If, as predicted by renewables evangelists, energy will be almost free soon, storage efficiency matters not. All that will matter is long term storage cost, an open question for any approach.
3. Regardless, my comment is aimed mostly at other comments. "Duh everyone knows batteries are better", "hydrogen is a dead end".
The part of my comment you tacitly ignored is that burning fossil fuels is somehow ok en route to renewables+batteries without a viable concrete plans on how to decarbonize fully, but not for other synthetic fuels such as hydrogen.
> For the past two years, FH2R has consistently been ranked as one of the world’s largest projects of its kind. According to project participants, FH2R uses a 20-MW solar PV array built on a 180,000-square-meter site along with grid electricity to power a single-stack 10-MW-class electrolyzer. Its developers say it can produce, store, and supply up to 1,200 Nm 3 /hr of hydrogen at rated power operation.
This is a "its not completely there yet but this is where its trying to go."