ChatGPT is unlikely to be the only player in the category for very long. Megacorps are all over this. MAANGs are spending $10 B's to be in this space long-term.
Algorithms of all kinds do, and will, have influence over individuals to motivate them to discover, believe, do, and learn particular memes while not others.
The problem then becomes an irreducible one of "teaching" an algorithms morality and ethics, critical thinking, and due-diligence. These maybe possible eventually, but are much more difficult than individual snippets of generative media. We're not at even a good point of capturing and giving algorithms specific constructive feedback from users on what's wrong with a particular sentence or image.