Additionally, the author complains that an Apple Podcast user has to go through the app (and all its restrictions), but again, not that different from Instagram posts. As a user, you must go through Instagram to see photos. These users aren't there just for generic hosting, but also for the network effects. For those that want generic hosting, there are other more appropriate services, like google photos or maybe Flickr (or self hosting).
I'm not arguing the Podcasts/Instagram model is better, just that there is fairly old precedent, so the purported shock value seems pretty low.