1. Trump supporters have been made an example of by keeping a bunch of them in jail for years for the crime of walking through a building;
2. There are enough court cases and grand juries outstanding against Trump that one of them will eventually get him and he'll be banned from running again;
3. In any case, a plausible primary rival for Trump has emerged (DeSantis) who has enough flaws of his own (anti-vaxx, anti-woke) that we can use him as a punching bag for the next few years;
4. Trump was allowed back on Twitter but is still playing on his own platform;
Therefore:
We can safely win some PR points by pretending to give a crap about freedom of expression by letting Trump back on our platform.