I saw this in academia over a decade ago.
Someone who was the ultimate decider said that the group already had enough "pale males;" a look was given to me and guy in the wheelchair because, by virtue of our disabilities, we were presumed to already be on the Yay Diversity! Squad, despite our pallor and penisness.
That was the phrase, I was in the room, etc. It doesn't just happen, they don't really try to hide it now.