I think my initial intake was $200-300 to get the full blood panel and have a follow-up with a patient care coordinator as well as an appointment with the doctor (who is incredible). At the time I ordered the blood panel, I wasn't even planning on having a long-term relationship with them, but after seeing some stuff on my blood panel that I wanted to work on and having them come up with a plan, speaking to the docs regularly, I've just gotten so much value out of it. The whole thing made me feel like "wow, this is what healthcare should feel like."
Sadly, it's all out of pocket, but it's the last thing on the list of things I would complain about having to spend money on.
For some people, full bloods every 6 months might be overkill, I guess it just depends on what you have going on (not that I had major issues, but definitely things to address and others to optimize). But without a full panel, you're just flying blind. Sometimes, I get the panel and nothing has moved at all and there's nothing to do. Other times there are things I can easily address and the more panels I have, the more of a personal health profile I have to work with.