Its the same argument, just at a grander scale, for the generation before us and the COBOL mainframe programmers of old; database technologies just tend to move slower because data is very sticky.
You might not see the use-cases; but Apple does. Their usage of Cassandra sustains in the millions of QPS across over 300,000 instances. That's a scale SQL can't even begin to dream of. Discord does; they moved to Scylla [2]. Amazon does [3]. Blackrock Aladdin depends on Cassandra, and manages over $21T in assets [4].
Which kind of circles around to the fact that, while you say "a lack of SQL knowledge is what causes unwarranted griping about SQL", sure I can accept that, but I'd conversely argue that a lack of Solving Real Problems is what causes unwarranted griping about NoSQL. Schematization isn't a real problem; we have a dozen ways of solving that at different layers. Imperfect ACID compliance isn't a real problem; its a pseudo-academic expression of the guarantees that SQL offers, which then gets unfairly transplanted onto NoSQL databases as if those issues can't or wouldn't be addressed elsewhere. Even original article statements like data being inherently relational; data isn't anything, its just data, it just appears relational because its how we've been trained to think about data after 60 years of SQL-monoculture. If you start thinking about data end-to-end, how its displayed to users, on pages, components, screens, feeds, it really doesn't look relational at all; life isn't a graph, the graph is an expression of human pattern-matching on things that could reasonably be related, but in reality aren't; life is a series of snapshots. This moment, this page, this feed, this component, in this moment, for this request, for this session; that is the end-to-end view of data; documents, not a web.
But SQL is fine at that! In fact, its a best option at medium scales; the middle of the bell curve where 80% of people live. It may not always be, but its there today. Its that bottom 10% and top 10% where the solutions that work for most don't work as well; and I think NoSQL gets a lot of Majority Hate despite being an extremely strong solution at those scales. Know your tools, and be willing to replace them when the circumstances change.
[1] https://twitter.com/erickramirezau/status/157806381149547724...
[2] https://www.scylladb.com/press-release/discord-chooses-scyll...
[3] https://aws.amazon.com/blogs/aws/amazon-prime-day-2022-aws-f...