YouTube and TikTok are not counterculture but they are the platforms where counterculture happens.

> a social media "influencer" with millions of followers is not countercultural.

A social media "influencer" could be more important to a younger audience than other mediums, meaning this is the "culture" they will try to counter.

Edit: narrowed it down a little.

A social media influencer with millions of followers can still be unknown to people outside of that bubble.

My mom has no idea who PewDiePie is.

If you stick with the comparison they were making to cinema this is like saying a movie star is not countercultural and you'd be right. The influencers with millions of followers are not countercultural, they've broken into the mainstream and are busily selling out for money and fame. At the same time you can have countercultural activities happening on those platforms and the "true" revolutionaries will actively eschew money from sponsors and ads and will sabotage any mainstream attempts to make them famous by trolling the normies that jump on the band wagon or by intentionally poisoning their content with things that go far beyond the pale.

The hippies weren't tiny and they were the quintessential counter culture. You can have millions of followers and the average cat on the street wouldn't know who you are.