I'm not from the United States. But am from a country that has deep racial issues. "Black" items are to be excluded/blocked, while "white" ones will be included/accepted. In a world where there are racism problems in most societies - many of which are about dark and light skin colour - this can be experienced by some as just one more implicit bias of white/black being good/bad.
The standard you walk past is the standard you accept. Happy to eat the downvotes here.