Additionally, there are multiple types of restrictions on where geothermal pumps can be installed, and navigating this can add to costs.
I don't see it as a one size fits all solution, there are far too many people for whom the household/company math doesn't add up. However, I agree we should be doing fair comparison against other renewable-friendly options for all new construction. I'm sure heat pumps could win out in a great many situations, and we should use them where they do.