I think as a general statement it's true, however the causal reason for that is not because they're heat pumps, it's because of the market for heat pumps is different.
If you poll the current installed base for HVAC, I suspect you'd find that the (vast) majority of systems are minimum SEER rated (i.e., least efficient) systems, so SEER 13/14 (just became SEER 14 this year).
In comparison, if you're already paying the premium for the heat pump system, likely you also pay an additional premium for a higher SEER unit. Also, what I've seen when doing some online shopping that most heat pump systems marketed seem to be higher SEER. Likely, because the cost associated with additional heat pump stuff drives into a higher end market where you 'might as well' make them higher SEER as well (with inverter compressors, variable fan speeds, etc).