I don't think there's any question that there is an advantage to being a first mover. What I think is a mistake is thinking that it's an absolute advantage, and/or not recognizing that it's also true that there are advantages to to not being the first mover. I mean, there's a reason why the "fast follower strategy"[1] exists as well.
I think in reality though, all of this is over-simplifying things. There are a LOT of variables in the equation for "does this product succeed or not" where "being first to market" is just one of those variables.