The market exists. Products have been announced. Some are clearly more popular than others. I don't know why you care so much that Google beats Bing, but it's plainly obvious both from people's and Google's own reactions that Bing is currently considered the winner in the space.

Will it last? Maybe. Maybe not. The very thread you are replying to is that first movers ultimately fail. But it's plainly clear Bing has captured the first mover advantage in the space, whether you like it or not.