The flip side of "quality first" / stop the line is getting killed in market by a worse but faster or cheaper solution. You are locked in game theory with your regulators (if you have any) and your competitors.

It's disappointing (and career limiting) to do the "right" engineering and lose because you didn't correctly gauge the risk tolerance of the market.

I don't think there's any one answer for this.

My observation is that people will pay a premium for demonstrable physical safety features but privacy & security in software do not win markets.