Org A is the one you want to promote. Only show clips that make org A look good. Org B is the one you want to demote. Only show clips that make org B look bad. If org A does something bad pad it with 'org B' doing the same thing or never show it. If org B does something good never show it.
What is shown to you, and order matters. The talking heads bits most orgs go for along with it just adds color to it. But it is the same editorial process. You only have X amount of time and Y amount to show X < Y. Something has to go. You can pick sides even with that method.
