No doubt there are some inconsistencies in how it gets handed out, and it's unfortunate that apparently some people had some experiences that included deviations from the church's policy, but for every person in that article with a bad experience you can easily find 1000 people who were blown away that the church helped them without any sort of pressure to join that church.
(fwiw, the Salt Lake Tribune has been writing stuff like this for 150 years - sometimes it adds value, but often it's disingenuous)