There's a roguelike cyberpunk game I like to play called Neon Chrome. You play a hacker who can take over the body of an "asset" in a cyberpunk arcology, with the goal of overthrowing the Overseer who rules the arcology.

The plot twist being that with the Overseer disposed of, your character takes his place, and the second playthrough features a NEW "hacker" player character who etc. And so the cycle continues.

Parallels to the history of Google are left as an exercise.