I don’t think any companies are. The industry is in a very stable, mature state right now and the culture is kind of defined. The last big disruption was probably the smartphone and App Store and that was what, 15 years ago now? Google managed to last that one out.
We were told Web3 would be the next disruption. Now we’re told it’s AI. The mere suggestion of Google messing that up tanked its stock price, maybe it’ll be real this time and OpenAI will define tech culture? I’m sceptical but hey, maybe.