ClickUp, Monday.com, Linear, Wrike, Asana, Smartsheet, Teamwork.

There are lots of good modern alternatives to Jira. The reason people still use them is the same as why Oracle DBs are still so popular – they have a large sales team and corporate contacts, and so their products are pushed down your throat.

My whiteboard and the sticky notes it holds outperform JIRA all the time - 100% uptime, clear and obvious process flows, haven't needed a service ticket ever.