I absolutely detest Microsoft, but I think that same argument could be made for most of big tech but especially Google, Microsoft, Apple, Oracle or even the link you provided there selling the book, Amazon.
Yes thats true. I think Microsoft is in a special position though because the have the dominate share in the business market. I'm not too interested in focusing on the "Other the bad apples to" as it distracts from the actual problem: "Dark Patterns" and our allowing of them as a society. I take the approach that external manifestations come from our inner states of being from every human on the planet. We allow these things to happen because of where we are at as humans in society, at this current state of our evolution. Maybe it will change someday, maybe not.