Because ‘multiplication by n’ requires some sort of iterative process. Or, at least, multiplying by a k-bit number requires cascading through k repeats of a word-level bitwise operation (a shift, an add, an AND, etc)
Which is precisely the kind of process that we’re trying to come up with a shortcut to avoid in the case of this division we’re trying to produce.
Whereas multiplying by a specific number can be reduced to a concrete, limited number of shifts and adds, like this process is deriving for a specific division.