Tesla had around 20% margin per car compared to the below 10% (sometimes much below) of the industry.
They were ready for dropping the prices as soon as their production scaled to the point where they were not selling all they could make.
One can criticize Tesla for their build quality or service but they are doing well with pricing.
Edit: And they are doing a favor to the people like me that doesn’t want to buy a Tesla but another brand of EV. VW is already considering dropping prices of their ID3 because now it costs the same than the model 3 being an inferior segment and having less range
