If this isn't just playing "follow the leader" behind companies like Meta and Amazon, I wonder if it's related to loss of revenue from customers balking at the exorbitant rates for Jira and Confluence. I understand there's a balance between selling as wide as possible and then having to support that wider dispersal (to eventually diminishing returns) but from the outside the numbers seem rather unreasonable. I know at least two large companies who are actively looking for a replacement because of that (even with the understood compromise in features this might entail).
