I have IPv6 at home and connect to Youtube over IPv6 (that's generally the default behaviour on macOS and many other OSes). I reboot my DSL modem-router every night and get a new IPv4 address and new IPv6 prefix every day.

Now: I live in Ontario, and my ISP is based in Ontario, but they serve clients in Quebec. Every so often, when surfing Youtube, I get served ads in French because according to my (IPv6) address I am "in" Quebec.

And, while I am not logged into any Google service, I do not block cookies. So even with cookies, Youtube seems to be fairly dumb about serving ads correctly just based on IP addresses (or at least IPv6 addresses and/or IPv6 prefixes), since cookies don't seem to be useful.

So I'm not quite sure about what people are talking about when they say "IPv6 tracking" if even Google/Youtube can't get their act together.

eBay uses IPs showing content, too. I see 'items you've viewed recently' show items I've never looked at, since when on a mobile connection my IP changes fairly frequently and eBay carries over the recently viewed state from whoever else was previously using that IP.

It had puzzled me until I came across this[1] eBay topic where others had experienced this, from shared offices to spouses, etc.

[1] https://community.ebay.com/t5/Share-eBay-Technical-Issues/Re...