The alternative to banks is a credit union where you are a shareholder and their rates aren't necessary exciting either. There's a cost to maintaining infrastructure both digital and physical. Not to mention providing various financial services to shareholders.
The moving money problem is a bigger issue with the American financial system as a whole and basically the business mentally of underinvestment and "don't break what works". FedNow will hopefully reduce alot of the time delay related friction in the coming year or two that comes with ACH.
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