It's clear that amidst a deluge of AI-generated content, audience urges for authenticity will rise. Attention is in more finite supply than content, has been even before generative AI; only so much will stick out, and it will perhaps be the most authentic or analog content and goods.
The real question is whether AI/AGI can make it past the "authenticity threshold" and xenophobia to where we also accept AI storytellers and brands as eligible.