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0 pointsdouble0jimb03y ago0 comments

Had similar experience watching TV ads. It started with a beauty ad which was plainly targeting viewers’ body image insecurities. Was very jarring to recognize how dark and manipulative the glossy, “upbeat” ad truly was.

Then recognized same pattern in every TV ad afterwards, almost all target some sort of insecurity or feeling of lack.

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mncharity3y ago

I was surfing market analyses one day, and stumbled on this: in the US, the largest personal care product category was shampoo, but in India, it was skin lightening products. And then I found a multinational doing shampoo to be beautiful ads in the US, was doing whiter is better ad campaigns in India. Which long-term gave the former a rather different taste.

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0 pointsdouble0jimb03y ago0 comments

Then recognized same pattern in every TV ad afterwards, almost all target some sort of insecurity or feeling of lack.

0 comments

mncharity3y ago

j / k navigate · click thread line to collapse