Joe Average doesn't care if he's the subject of invasive tracking, Joe probably doesn't even know (nor care) what "tracking" means. Can he read Twitter and Facebook? Can he watch Youtube? Can he shop on Amazon? Yes? That's all that matters.

Joe Average doesn't care about DRM, Joe probably doesn't even know (nor care) what "DRM" stands for. All Joe cares about is whether he can listen to the album he bought, watch the movie he bought, play the game he bought. Can he? Yes? That's all that matters.

Joe Average doesn't care about illegal surveillance, Joe probably doesn't even know (nor care) where the cameras even are. Does the surveillance get in the way of doing whatever he wants to do? No? That's all that matters.

Basically: Life is short, we only have so much time and so much to do. We straight up don't have the time to give an individual shit to each and every thing in our lives.

For most people, a computer is an appliance; it serves a purpose and there is next to no need nor desire to devote any additional time or thought to it. We as power users must respect that reality even if we don't necessarily subscribe to that world view.