I’m not sure if this is the previous poster’s reason, but (given the implication that the poster is a vegetarian) it my simply be that many vegetarians are put off by the taste and texture of meat, whether it be real, cultured or fake (via textured proteins, etc.).

But I think it’s pretty silly to think that vegetarians are the target market for fake or cultured meat. Surely not.

If you’ve been vegetarian for a long time (life-long or for decades), then the distinctive texture of many meat products can be very off-putting. It’s not like anything you find in vegetable dishes (which is why fake and cultured meat products exist!), and if you’re not used to it, it can trigger you to gag as your brain sends signals that “this isn’t food as I know it”.

This isn’t usually a problem. If you’re a vegetarian, you don’t have any requirement to eat meat. Except some restaurants are now excitedly adopting fake (vegetable protein-based) meats as a “vegetarian” option. It must be convenient as they don’t have to invent new vegetable-centric dishes, but many vegetarians just can’t manage to eat them even if they try. I’ve been to a couple of work dinners lately where the vegetarian option was a fake (TVP-based) meat, and had to just eat the side salad because the main dish triggered my gag reflex.

I’m a life-long vegetarian and kind of wish I could eat meat, it would make life simpler. But I just can’t bring myself to chew or swallow it without plenty of water to wash it down. That said, I’m all for cultured meats as an option for meat-eaters. Go for it.