They are just another face on a screen. Completely ignores thousands of years of evolution that proves that people behave completely different when they are in the same room as someone.

As a silly, anecdotal example - consider the phrase 'smile in my face, then stab me in the back'. People are quick to talk trash about someone when they aren't in the same room, but act completely different when in person.

Executives rely on this to enforce favorable behavior in the workplace.