But a lot of times the candidate will say why they are interested in the role (they are passionate about the space, they use the product, etc) and it does give higher intent than just a normal application (which candidates often just spray out).
(I'm at a 20 person company now but read them even at larger companies)
Btw, I do the same when I'm reaching out to a candidate. I'll explain why I'm reaching out and why I think they are a good fit.