I think the Sea Apache design was doomed to failure, potentially deliberately, by including so many modifications to the base design. A reasonably scoped modification for the USMC would have been the standard increased corrosion resistance, folding main rotor, tail wheel moved forwards, and folding tail fin+rotor (i.e. all the same modifications made to the base S-70 design for shipboard use).

The cost question is a very tricky one, hence why I used the comparison of foreign orders between the two types as an assessment of overall value. My understanding is that more AH-1Z/UH-1Y airframes were new builds than was originally planned (hardly a surprise), which strongly suggests that airframe reuse did not save as much in production as hoped. The strongest argument for the AH-1Z cost-wise was the commonality with UH-1Y, but had the USMC considered switching entirely to AH-64 + SH-60 derivatives instead I don't think that argument would have been as strong (after all, the whole rest of the USN operates SH-60 variants, including the ships that operate USMC AH-1/UH-1s).

The RN has flown WAH-64s from their large deck ships, so roughly equivalent size-wise to anything that routinely operates AH-1Zs. The only important modification in the WAH-64 design is a folding rotor to reduce storage size, but that doesn't affect takeoff/landing abilities. With some minor changes like pulling the tail gear forwards (e.g. as on the {S,M}H-60{B,F,R}), you could fit an Apache on anything that can handle a Seahawk (i.e. basically everything with a pad). Notably, the AH-64 wheelbase is not that different from the spacing of the skids on an AH-1, so it's not going to be hugely different in terms of stability on a large deck ship. There's also been a fair number of training exercises between US army AH-64 units and USN ships, so shipboard Apache operations aren't exactly foreign to the US either.