This drives me absolutely insane. When we were shopping for a TV for the living room a few years ago I wanted a 120Hz display. Finding one was a pain in the ass because all anybody wanted to list in marketing material was the backlight strobe rate; you had to dig and dig to find the panel rate.
No, I don't care that you can flash the backlight at a thousand Hz, I want an actual panel that's well synchronized with 24FPS content, and I don't want to spend hours of research to figure out which displays have one.
https://www.investopedia.com/ask/answers/040315/what-can-sha...
The second option may be more difficult but let’s not pretend there aren’t companies that choose it and succeed.
For me, it’s rarely about efficiency, and almost always about improving outcomes for workers and users.
Micromanaging efficacy to maximise profit is an economists job.
If the general public wants a cheap, bad product, they can do so, but they rarely have the inside knowledge to discern quality. Marketing is responsible for telling miseducating them.