<https://www.designboom.com/technology/self-cooling-100-watt-...>
<https://i.pinimg.com/originals/b5/c2/c5/b5c2c5d69fb240a571ba...>
It's also helpful to recognise that existing lighting fixtures and lamps were designed around the constraints of incandescent bulbs. The first generation of LED bulbs and lamps largely conform to these. As LEDs mature, both fixtures and lamps which address the limitations and requirements of the technology (transformers, perhaps dedicated 12v circuits, heat dissipation for the transformer rather than lighting elements themselves, and better light-temperature and intensity regulation) should emerge.
We're presently in the somewhat-messy half-emerged state. Think horseless carriages, wireless, and the days of dual gas/electric lighting and lamping systems (yes, these existed, and yes, the failure modes were ... much as you might imagine).